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校园网络环境的巨大变化为高校新闻宣传工作带来了新的机遇和挑战,高校新闻宣传工作必须积极应对和充分认识这种变化并采取相应对策,最终实现网上新闻宣传的针对性、实效性,为高校发展和人才培养营造良好的舆论氛围。
The great changes of the campus network environment have brought new opportunities and challenges to the news propaganda work in colleges and universities. The news propaganda work of universities must actively respond to and fully understand such changes and take corresponding measures to finally achieve the pertinence and effectiveness of online news propaganda, For the development of colleges and personnel training to create a good atmosphere of public opinion.