论文部分内容阅读
Cinemad 电影开场广告
Meaning: A commercial played before a movie.
不知从何时开始,电影院的影片播映前都会播放几分钟到十几分钟不等的广告,这些广告大多来自影片拍摄的赞助商,虽然这给商家提供了一处新的宣传地,但是对观众来说却不是那么受欢迎。Cinemad就是指这类在电影开映前播放的广告。部分在线视频网站也有样学样,除非你肯花钱购买会员资格才能跳过每段视频播放前或播放时插播的广告。
Common sense has never held sway in the world of advertising, where the latest gimmick is the “cinemad.”
常规从来不能左右广告界的发展,“电影开场广告”便是最新的噱头。
Mockbuster 恶搞影片
Meaning: A mockbuster (sometimes also called a knockbuster) is a film, often made with a low budget, created with the apparent intention of piggy-backing on the publicity of a major film with a similar title or theme. Often these films are created to be released directly-to-video at the same time as the mainstream film reaches theaters or video outlets.
Mockbuster也称knockbuster,是指恶搞影片,即以低成本制作,采用与大片类似的片名及主题,专门利用大片的声势投机赚取商业收益的普通影片。通常,此类影片会以电视电影的形式在主流大片上映的同时公开发布。几年前让网友津津乐道的恶搞电影《无极》的短片《一个馒头引发的血案》就是其中的一个经典代表。如今,恶搞影片已经成为网友们吐槽影片的最直接的手法之一。
They actually just released a Jurassic Park mockbuster last week titled Age of Dinosaurs and it was surprisingly entertaining.
事实上,他们上周刚刚发布了一部《侏罗纪公园》恶搞的影片,名叫《恐龙时代》,这部影片出乎意料地充满娱乐性。
Microcinema 微电影
Meaning: It refers to low-budget or amateur films shot mostly on digital video, edited on a computer, and then distributed via videotape, disc or over the Internet, also called micro films.
Microcinema也称为micro films,指的是微电影,即那些低成本或业余摄影爱好者用数码摄像机拍摄,在电脑上剪辑,然后通过录像带、光盘形式分发,或者通过网络传播的微型影片。微电影之“微”在于微时长、微制作、微投资,近年来它以其短小、精炼、灵活的形式风靡中国互联网。微电影具有完整的故事情节和可观赏性,能更清楚地让观众记住发生在30分钟以内的故事情节。
In China, businesses are getting bigger, but their marketing strategies are going micro: microblog, microchat, and the rising star: microcinema.
在中国,商业发展愈加壮大,但是他们的市场策划却有变小的趋势:微博、微信,还有如今升起的新星——微电影。
Fan edit 粉丝剪辑
Meaning: A version of a movie, song, or other artwork that has been edited by someone other than the original artist, especially by a fan of the work or artist.
影片、歌曲或艺术作品被原作者以外的人通常是该作品或该作者的粉丝改编的版本称为“粉丝剪辑(fan edit)”。如今这样的形式越来越受欢迎,国外甚至有专供粉丝们分享自己剪辑的作品的网站。
Steven Soderbergh tries to fix “the worst film of all time” with his own fan edit.
史蒂文·索德伯格想要自己制作“史上最差影片”的粉丝剪辑。
Meaning: A commercial played before a movie.
不知从何时开始,电影院的影片播映前都会播放几分钟到十几分钟不等的广告,这些广告大多来自影片拍摄的赞助商,虽然这给商家提供了一处新的宣传地,但是对观众来说却不是那么受欢迎。Cinemad就是指这类在电影开映前播放的广告。部分在线视频网站也有样学样,除非你肯花钱购买会员资格才能跳过每段视频播放前或播放时插播的广告。
Common sense has never held sway in the world of advertising, where the latest gimmick is the “cinemad.”
常规从来不能左右广告界的发展,“电影开场广告”便是最新的噱头。
Mockbuster 恶搞影片
Meaning: A mockbuster (sometimes also called a knockbuster) is a film, often made with a low budget, created with the apparent intention of piggy-backing on the publicity of a major film with a similar title or theme. Often these films are created to be released directly-to-video at the same time as the mainstream film reaches theaters or video outlets.
Mockbuster也称knockbuster,是指恶搞影片,即以低成本制作,采用与大片类似的片名及主题,专门利用大片的声势投机赚取商业收益的普通影片。通常,此类影片会以电视电影的形式在主流大片上映的同时公开发布。几年前让网友津津乐道的恶搞电影《无极》的短片《一个馒头引发的血案》就是其中的一个经典代表。如今,恶搞影片已经成为网友们吐槽影片的最直接的手法之一。
They actually just released a Jurassic Park mockbuster last week titled Age of Dinosaurs and it was surprisingly entertaining.
事实上,他们上周刚刚发布了一部《侏罗纪公园》恶搞的影片,名叫《恐龙时代》,这部影片出乎意料地充满娱乐性。
Microcinema 微电影
Meaning: It refers to low-budget or amateur films shot mostly on digital video, edited on a computer, and then distributed via videotape, disc or over the Internet, also called micro films.
Microcinema也称为micro films,指的是微电影,即那些低成本或业余摄影爱好者用数码摄像机拍摄,在电脑上剪辑,然后通过录像带、光盘形式分发,或者通过网络传播的微型影片。微电影之“微”在于微时长、微制作、微投资,近年来它以其短小、精炼、灵活的形式风靡中国互联网。微电影具有完整的故事情节和可观赏性,能更清楚地让观众记住发生在30分钟以内的故事情节。
In China, businesses are getting bigger, but their marketing strategies are going micro: microblog, microchat, and the rising star: microcinema.
在中国,商业发展愈加壮大,但是他们的市场策划却有变小的趋势:微博、微信,还有如今升起的新星——微电影。
Fan edit 粉丝剪辑
Meaning: A version of a movie, song, or other artwork that has been edited by someone other than the original artist, especially by a fan of the work or artist.
影片、歌曲或艺术作品被原作者以外的人通常是该作品或该作者的粉丝改编的版本称为“粉丝剪辑(fan edit)”。如今这样的形式越来越受欢迎,国外甚至有专供粉丝们分享自己剪辑的作品的网站。
Steven Soderbergh tries to fix “the worst film of all time” with his own fan edit.
史蒂文·索德伯格想要自己制作“史上最差影片”的粉丝剪辑。