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现代邮轮旅游具有消费水平高、经济拉动能力强,辐射带动区域广等特点,是世界旅游业中发展最快的产业。青岛作为中国的重要港口,在国家大力扶持下有着发展邮轮经济的良好条件,本文以邮轮经济为研究对象,探讨了油轮产业的内涵和外延,结合现实状况运用SWOT方法,分析了青岛发展邮轮经济的有利及不利条件,面临的机遇与挑战,并针对现状提出了相应的发展策略。
Modern cruise tourism has the characteristics of high consumption level, strong economic pulling ability and wide radiation driven area. It is the fastest growing industry in the world tourism industry. Qingdao, as an important port of China, enjoys good conditions for developing cruise economy under the support of the state. This paper studies the connotation and denotation of the cruise industry based on the cruise economy, and analyzes the development of cruise economy in Qingdao using the SWOT method The favorable and unfavorable conditions, the opportunities and challenges we face, and the corresponding development strategies for the status quo.