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Ovum最新发布的报告预测,到2018年全球数字游戏的销售额将达到695亿美元,年均复合增长率为13%。报告作者、消费者领域首席分析师马克·利特尔(Mark Little)以及奈哈·迪哈里亚(Neha Dharia)在报告中指出,数字游戏产业的迅猛增长主要受益于智能手机快速普及,以及持续进行的游戏休闲化演变等。其中,亚太市场将成为游戏产业的领涨者,到2018年其市场规模将占全球的65%,欧洲占16%,北美占13%。
Ovum latest report predicts that by 2018 global digital game sales will reach 69.5 billion US dollars, a CAGR of 13%. Mark Little, lead analyst and Neha Dharia, chief consumer analyst, said in a report that the dramatic growth in the digital game industry is largely driven by the rapid adoption of smartphones and the continued The evolution of the game to play leisure and so on. Among them, the Asia-Pacific market will become the leader in the gaming industry. By 2018 its market size will account for 65% of the global market, with Europe accounting for 16% and North America 13%.