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直播类电视节目由于具有时效性、真实性、证实性以及参与性等特征,越来越多地走入了人们的生活。直播类电视节目与录播类电视节目除了在形构上有区别外,它们的区别更多地体现在其传播理念的不同。考察直播类电视节目对受众感知心理的影响,研究受众、树立正确的受众观,研究受众在直播类电视节目中的作用与价值,对进一步推动直播类电视节目的发展有着非常重要的意义。
Due to the characteristics of timeliness, authenticity, demonstrability and participation, live television programs are increasingly being introduced into people’s lives. In addition to the difference between the stereotypes of live television programs and recorded television programs, the differences between them are more reflected in the different concepts of their communication. It is of great significance to study the impact of live television programs on audience perception psychology, to study the audiences, to establish a correct audience view, and to study the role and value of the audiences in live television programs. It is of great significance to further promote the development of live television programs.