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我国电视正朝着由关注节目形态,向更多地关注节目资源的方面转变。电视人深深感悟到,节目形态的变化固然重要,但一旦一种新节目形态在荧屏上露脸,大家便一窝蜂效仿,造成节目形态的“同一化”现象,竞争便失去活力。而节目资源却是独家的,不具有模仿性。因此,发掘本地独特的节目资源,便成了各家电视台参与竞争的一种优势。当电视人在寻找节目资源时,不少台将关注的眼光投向了传统与民间,而且获得了意想不到的效果。
China’s television is moving from attention to program form, to pay more attention to program resources. Television people are deeply aware that changes in the program are important, but once a new program appearance on the screen, we all rush to follow suit, resulting in the program’s “homogenization” phenomenon, competition will lose its vitality. The program resources are exclusive, not imitation. Therefore, exploring the unique local programming resources has become an advantage for all television stations to compete. When television is looking for programming resources, many Taiwan have turned their attention to traditional and non-governmental sources and have obtained unexpected results.