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(6)南京朗驰集团总裁 江建涛 专卖店大卖场将长期并存 在国内汽车销售行业中,南京朗驰集团(原南京机电实业有限公司)是一家颇具实力的企业。记者对总裁江建涛进行了一次电话采访。 记者:目前对国内汽车营销模式业界看法很不一致,有的主张走品牌专卖店路子,有的认为大卖场比较符合国情,您对此有何看法和主张? 江建涛:我主张是两种方式并行。对目前汽车厂家推行的品牌专营或者是与国外接轨的“3S”专卖模式,我个人认为这是今后汽车营销的发展方向,但现在国内的汽车经
(6) Nanjing Long Chi Group President Jiang Jiantao store hypermarket will exist in the long-term The domestic auto sales industry, Nanjing Long Chi Group (formerly Nanjing Mechanical and Electrical Industry Co., Ltd.) is a considerable strength of the enterprise. The reporter conducted a telephone interview with President Jiang Jiantao. Reporter: At present the view of the domestic automobile marketing model industry is very inconsistent, and some advocates taking the brand store road, and some think that hypermarkets more in line with national conditions, what are your views and assertions? Jian-Tao Jiang: I advocate two ways in parallel. The current car manufacturers to promote the brand franchise or with the foreign standards of “3 S” monopoly model, I personally think this is the future direction of car marketing, but now the domestic car by