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这个故事属于企业战略管理的范畴。1995年,一位厂长考虑到厂里效益不景气,决定带领全厂职工全员皆兵地搞传销,通过关系链七弯八拐地找到我,希望我做他的下线。我问:“你们厂里是生产铝制品的,怎么想到要整体去搞传销呢?”他说:“厂里效益不好,很多工人都几个月领不到工资,我作为厂长;总得让大家都有口饭吃呀。”我问:“你认为传销能解决这个问题吗?”他一副神往的态度:“(听说)传销是最后一班致富快车,我们当然得抓住这个难得的机会。”于是,我给他讲了一个故事:一只口渴的鸽子,看到广告牌上画着一杯清水,它不知道这只是一幅广告牌,便高兴地振翅扑过去,狠狠地撞在广告牌上,结果翅膀撞成重伤,摔在地上动弹不得,刚好一只狼从此经过,把它吃掉了。厂长听完故事,莫名其妙地笑了一笑。去年岁末,我与厂长通了一次电话。他说:“我就是那只撞成重伤的鸽子。只要来一只狼,你的那个故事就被完整地演绎了一回。”我同情地问:“你现在该怎么办呢?”他叹道:“有什么办法?只有无可奈何地等待最后的结局。”可能这个厂长的故事比较特殊一点。但我知道,类似的故事在中国企业中层出不穷。
This story belongs to the category of strategic management of enterprises. In 1995, a factory manager decided to lead the whole factory staff to conduct pyramid selling on the basis of the ineffectiveness of the factory. He found me through the chain of relationships and hoped that I would be his leader. I asked: “Your factory is the production of aluminum products, how do you think of the whole to engage in MLM?” “He said:” The factory is not profitable, many workers are not receiving wages for a few months, I as a factory Long; always let everyone have to eat and drink. “” I asked: “Do you think the MLM can solve this problem?” “He’s a shrewd attitude: ” (I heard) MLM is the last to get rich fast Of course, we have to seize this rare opportunity. “” So I told him a story: a thirsty pigeon, see the billboard painted with a glass of water, it does not know this is just a billboard, It was happy to flutter in the past, fiercely hit the billboard, the results hit a serious injury to the wings, fell to the ground could not move, just a wolf passed from, eat it. The director listened to the story, somehow smiled. Late last year, I made a phone call with the director. He said: “I was the pigeon hit only seriously wounded.With a wolf, your story is a complete interpretation of a time.” I asked sympathetically: “What should you do now? ”He sighed: “ Is there any way? Only helplessly wait for the final outcome. ”Perhaps the director’s story is a bit special. But I know that similar stories are emerging among Chinese companies.