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十多年了,报纸一直苦于缺乏年轻读者以及缺乏吸引年轻读者的办法。年轻人想要什么?他们是如何接受和反馈信息的?我们能不能期待他们与报纸进行互动?为了回答这些问题,你的视线必须掠过传统模式的编辑部,这样的编辑部里充满着年长的、经验丰富的编辑和记者。而要吸引年轻读者靠的是年轻的头脑、年轻的声音和年轻的活力。因此,不能让年长者为年轻人办报。在过去50年里,报纸的经营经历了一些有趣的演变。我们见过了编辑部人满为患的情况,也见到了大肆裁员人员萎缩的情况。新闻业已经从一个“师傅带徒弟”的行业转变为一个“在大学里接受资格教育”的职业。
For more than a decade, newspapers have suffered from a lack of young readers and a lack of ways to attract younger readers. What do young people want? How do they receive and respond to the message? Can we expect them to interact with the newspaper? To answer these questions, your line of sight must go past the editorial board of the traditional model, which is full of years Long, experienced editors and reporters. And to attract young readers rely on the young mind, young voice and young vitality. Therefore, senior citizens can not be reported for young people. The newspaper business has undergone some interesting evolutions over the past 50 years. We have seen the overcrowded situation in the editorial department as well as the shrinking layoffs. The journalism has evolved from a profession of “apprentice master” to a profession of “qualifying education at university”.