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当下,社会分工越来越明细,每一个行业的职能都在尽可能地细分,并且每一个细分的职能都在趋向于专业化。广告作为一个边缘行业,在这个社会分工日趋明细的时代,所需要的素质恰恰与时代的趋势背道而驰。社会分工愈加明细,广告行业的人便需要更加广博的知识储备和更加开阔的视野。俗话说“我们永远不知道哪朵云彩有雨。”广告人就是一群在这样一个看似不可预测的行业内绞尽脑汁,运用一切心理、生理、猎奇的技术手段,让一朵云彩下雨。这就需要广告人不单有渊博的知识储备,更需要对人性的洞察和对宏观经济
At present, the social division of labor is more and more detailed, the functions of each industry are subdivided as much as possible, and each subdivision of the functions tend to specialize. Advertising as a marginal industry, in this era of increasingly clear division of labor in the society, the quality required precisely runs counter to the trend of the times. As the social division of labor becomes more detailed, people in the advertising industry will need a more extensive knowledge base and a broader perspective. As the saying goes, “We never know which cloud is raining.” The advertisers are a group of technocrats in such a seemingly unpredictable industry that uses all psychological, physical, and adventurous techniques to make a cloud rain. This requires that advertisers not only have a profound knowledge base, but also need human insight and macroeconomic