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“力波”曾以其独特的创意——“喜欢上海的理由”一则电视广告红遍申城大街小巷。经典广告配以产品(荣获上海名牌产品称号七连冠的“力波啤酒)”一举钩住了人们的视线,“力波”也随之声誉飙升。 在今年年初, “力波”又在上视《广告风暴》栏目中刮起了新的广告风暴,荣获创意金奖的“力波——喜欢上海的理由”成为节目组邀请的首期嘉宾。在节目中,宾主一起回顾这则广告从酝酿到诞生整个过程及期间发生的趣事,更加深了消费者对“力波”主题广告的印象和对品牌的了解,缩短了“力波”品牌与消费者之间的距离。
“Lippo” once with its unique idea - “like Shanghai’s reasons” a popular television ads Shanghai streets. Classic ads accompanied by products (won the title of Shanghai brand seven consecutive titles of “Lippo beer”) caught in one fell swoop people’s attention, “wave” also will rise in reputation. At the beginning of this year, “Rexo” again took a new ad storm in the “Ad Storm” column and won the Gold Award for “Creative Wave - Reasons for Shanghai” to become the first guest invited by the program group. In the program, the guest owner reviews the advertisement from the brewing to the birth of the whole process and the interesting events that occurred during the ad, deepening the consumer’s impression on the “Lippo” theme advertisement and understanding of the brand, shortening the “Lippo” brand and The distance between consumers.