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本文从宏观上论述了广告与导向系统在环境中的作用及其定义;总结了导向系统与广告的共性与个性;分析了目前国内广告设置的混乱现状影响导向系统在环境中的功能性作用;思考如何在中国的广告环境中使导向系统的功能性更全面。这些对导向系统生存环境的深入研究应该是任重而道远的,希望能以这系列文章引起广大标识人的共鸣与思考!
This paper discusses the role and definition of advertising and guidance system in the environment from a macro perspective, summarizes the commonness and individuality of the guidance system and advertising, analyzes the current situation of the influence of the chaos in domestic advertising settings on the functional role of the guidance system in the environment, Think about how to make the functionality of your guidance system more comprehensive in China’s advertising environment. These in-depth study of the living environment of the guidance system should be a long way to go, hoping to arouse the resonance of the majority of people and thinking of this series of articles!