论文部分内容阅读
歌仙刘三姐的形象早已深入人心,她的故乡——广西宜州自古便是中原与岭南交往的枢纽,这里山川秀丽,民族众多,历史文化底蕴深厚,有着发展旅游业的巨大潜力。本文在论述宜州刘三姐文化品牌建设及刘三姐文化特点的基础上,从刘三姐民族文化旅游品牌的建设与运营两个方面,提出了些许建议,希望为发展刘三姐民族文化旅游提供帮助。
The image of Third Sister Liu is deeply rooted in the hearts of the people. Her hometown, Yizhou, Guangxi, has been a hub of exchanges between Central Plains and Lingnan since ancient times. Her beautiful mountains, numerous ethnicities and rich historical and cultural backgrounds have tremendous potential for developing tourism. On the basis of discussing Liu Sanjie’s cultural brand building and Liu Sanjie’s cultural features, this article puts forward some suggestions from the aspects of construction and operation of Liu Sanjie’s national cultural tourism brand, hoping to provide help for the development of Liu Sanjie’s national cultural tourism.