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1. Introduction
The wine as an objective substance in the world is in the shape of water while it has the character of fire. Since the wine comes into being， it has contributed to a rich cultural connotation of human social life. It will brighten the bright and fool the fool. According to the Chinese history， drinking is such a common thing that the emperors， the heroes， the liberators， the ordinary people， the beggars are all like and want it. Among them， men of letters and poets especially could not live without wine. The Eminent poet Li Bai， the wine bibber， created most part of his poems when he was drinking. In fact， most arts were born when the authors were at the state of drunkenness. Without wine， we might not have the chance to enjoy such marvelous masterworks like “Tangshi” and “Songci”. Undoubtedly， the wine can be said as a mystery. People no matter in China or in western countries all form the habit of drinking wine. They regard drinking wine as an indispensable friend of life. Inevitably， the formation way of wine culture is different in different countries. In China， "jiu” includes all types of alcoholic drinks. Since long ago， China had spread the stories about Du Kang who invented the method of brewing wine. In English， there are many words can be used to refer to “jiu”， for instance， alcohol， drink， liquor， spirits and wine”. In western countries， especially in Greece and Rome， there are Bacchanalia held. In local palaces， wine is regarded as the present from the god Dionysus. And it also the symbol of good foison. Therefore， there came the Bacchanalia. The wine culture was gradually formed after the appearing of wine. It was said that the wine culture means the integration of material， technical， spiritual， custom， psychological， and behavior phenomenon which generated around the center. No matter the eastern or western people， when they are stuck in dilemma and exclaim life is too short and changeable， they think only wine can help them escape from suffering and their weak human nature can be released. In order to push the development of wine culture we should try our utmost to promote the international communication of the wine culture.
2. Different Origins of Wine
In Chinese history， wine is long-standing. There are several versions about the origin of wine in China. One is that Yi Di was the first one to brew the wine. Ancient Chinese literature recorded： “Yi Di brewed the wine. ”And the same meaning was expressed in Lu-shih Ch’un-ch’iu. But compared with other ancient Chinese books’ records， wine existed earlier than Shi Ben and Lu-shih Ch’un-ch’iu. Another spreading analysis is that winemaking grew in Xia dynasty. The man whose name was Du Kang made the wine. Shuo Wen Jie Zi had recorded the information. It was said that Du Kang was a shepherd， when he was in grazing； he lost a vessel made from bamboo that contained millet congee. Several days after， he got it back and he found the millet congee fermented into tangy mellow nectar. From then on， Du Kang abandoned grazing and started to make and sell wine. As a consequence， Du Kang became the famous sage of wine.
From the above mentioned， Chinese do not have the exact explanation about the origin of the wine. In western culture， the most popular statement was that wine is created by god， and it was the gift for human given by god， Dionysus.
According to the legend， Dionysus was the son of Zeus and the princess of Thebes named Himmler. He grew up in Asia Minor Thrace and Greece， and taught people growing grapes and the technology of making wine everywhere. Then the wine became gradually prevailing in Europe. The god of wine with his followers strolls here and there， so where they wandered where had the fragrance of wine.
Based on related information， the earliest wine was made of the wild fruit by fermenting naturally and found by people. Thus， we can come to a conclusion that wine was not an invention but the great creation of nature.
3. Different raw materials
Because of different geographical position resulting in different climate， there are different crops planted in Asian countries and western countries. Chinese people live in Yellow River basin which is the temperate continental climate， and this climate suits the growth of grain crops such as sorghum， rice， broom corn and wheat are adapted to the climate in China. Without doubt， it granted that Chinese choose crops as wine-making raw materials. On the contrary， most western countries especially on the coast of western Mediterranean and in the Mediterranean climate zone， the climate and topography are very suitable for grape growing. Therefore， the grapes are the raw materials in western.
4. Differences of Drinking Vessels
Whatever in China or the west， people take drinking vessels seriously. Using different kinds of drinking vessels are related to people’s social stat .The using of drinking vessels is also a sort of art， taking a great part in wine culture. With the economic and social development， the materials， manufacture technology， shape and function of drinking vessels are in continuous change. In Shang Dynasty， “Zun”， “Gong”， “Jue” and “jiao” were not only used as drinking vessels， but also as sacrificial vessels. “Zuns” were the exclusive drinking vessels of Chinese ancient emperors； the common people could only use bowls. That is what we mean drinking vessels as the identity cards of people. In Ming Dynasty， the zenith of ancient china， created special drinking vessels made from cloisonné， demonstrates the development of drinking vessels.
Different in western countries， the sort of drinking vessels do not represent the social class， but are filled by various wines. For example， the shapes of glasses for cocktail and for the grape wine， and the cups for champagne are totally different.
5. The different purposes of drinking wine
Actually， wine takes different part in western people and Chinese people， especially in people’s mental aspects.
Chinese people especially the ancient people， they drink wine in order to forget the sadness and pain that result from much desire or for temperament and interest. To some degree， they want to free themselves from desire. They attach their ambition that could not be achieved in reality to the landscape by wine or express emotions with wine.
On the contrary， western pursue a pleasant sensation of instant drunkenness. And they indulge themselves after drunkenness.
6. Drinking Etiquette
Drinking Etiquette is various in western and Chinese as well. The most distinction is urging people to drink at a banquet. You can immediately judge he is western or Chinese from the atmosphere but not from his appearance. Chinese have the tendency to urge others to drink at table. Urging others to drink as a special way to toast is a kind of Chinese custom formed in thousand years ago. It shows Chinese hospitality， which could be understood by western. But this meaning comes to degenerate among most Chinese young people and even the elder. They hold the thought that if man can dink much when people urge， he would lose face. So asserting manhood always leads to drunkenness. It is worth mentioning that there were many traditional customs in ancient like drinking the nuptial cup when getting married； celebrating shooting； floating wine cups winding water.
Western people stress democracy and freedom， and they never interfere and force others to do things. They drink and meal all by free and independent， if they want to drink and then drink， they want how much to drink and then drink how much， they need not to be polite and formal. 7. Conclusion
China is known as the home of wine， which should date back to the period of Huang Di. And the connotation of Chinese wine culture has the characteristics of extensiveness and multi layer. The existence of it reflects people’s material’s needs and spiritual needs. But as the development of the cross-culture， China has introduced wine from western countries. So as does the western wine culture. Inevitably， the limit between western and Chinese will be more and more blurred. The research of drinking custom will promote the unity of nations and progress of civilization. By comparing the differences between Chinese and western culture of wine， we found that although Chinese and western have their own distinguishing feature in the wine culture， people’s love to wine are the same. From the substance point of view， wine plays an important role in human communication. We can say that wine makes a bridge for the intercommunication between countries and countries. In addition， it helps people understand different cultures deeply so that we can have a better intercultural communication.
The wine as an objective substance in the world is in the shape of water while it has the character of fire. Since the wine comes into being， it has contributed to a rich cultural connotation of human social life. It will brighten the bright and fool the fool. According to the Chinese history， drinking is such a common thing that the emperors， the heroes， the liberators， the ordinary people， the beggars are all like and want it. Among them， men of letters and poets especially could not live without wine. The Eminent poet Li Bai， the wine bibber， created most part of his poems when he was drinking. In fact， most arts were born when the authors were at the state of drunkenness. Without wine， we might not have the chance to enjoy such marvelous masterworks like “Tangshi” and “Songci”. Undoubtedly， the wine can be said as a mystery. People no matter in China or in western countries all form the habit of drinking wine. They regard drinking wine as an indispensable friend of life. Inevitably， the formation way of wine culture is different in different countries. In China， "jiu” includes all types of alcoholic drinks. Since long ago， China had spread the stories about Du Kang who invented the method of brewing wine. In English， there are many words can be used to refer to “jiu”， for instance， alcohol， drink， liquor， spirits and wine”. In western countries， especially in Greece and Rome， there are Bacchanalia held. In local palaces， wine is regarded as the present from the god Dionysus. And it also the symbol of good foison. Therefore， there came the Bacchanalia. The wine culture was gradually formed after the appearing of wine. It was said that the wine culture means the integration of material， technical， spiritual， custom， psychological， and behavior phenomenon which generated around the center. No matter the eastern or western people， when they are stuck in dilemma and exclaim life is too short and changeable， they think only wine can help them escape from suffering and their weak human nature can be released. In order to push the development of wine culture we should try our utmost to promote the international communication of the wine culture.
2. Different Origins of Wine
In Chinese history， wine is long-standing. There are several versions about the origin of wine in China. One is that Yi Di was the first one to brew the wine. Ancient Chinese literature recorded： “Yi Di brewed the wine. ”And the same meaning was expressed in Lu-shih Ch’un-ch’iu. But compared with other ancient Chinese books’ records， wine existed earlier than Shi Ben and Lu-shih Ch’un-ch’iu. Another spreading analysis is that winemaking grew in Xia dynasty. The man whose name was Du Kang made the wine. Shuo Wen Jie Zi had recorded the information. It was said that Du Kang was a shepherd， when he was in grazing； he lost a vessel made from bamboo that contained millet congee. Several days after， he got it back and he found the millet congee fermented into tangy mellow nectar. From then on， Du Kang abandoned grazing and started to make and sell wine. As a consequence， Du Kang became the famous sage of wine.
From the above mentioned， Chinese do not have the exact explanation about the origin of the wine. In western culture， the most popular statement was that wine is created by god， and it was the gift for human given by god， Dionysus.
According to the legend， Dionysus was the son of Zeus and the princess of Thebes named Himmler. He grew up in Asia Minor Thrace and Greece， and taught people growing grapes and the technology of making wine everywhere. Then the wine became gradually prevailing in Europe. The god of wine with his followers strolls here and there， so where they wandered where had the fragrance of wine.
Based on related information， the earliest wine was made of the wild fruit by fermenting naturally and found by people. Thus， we can come to a conclusion that wine was not an invention but the great creation of nature.
3. Different raw materials
Because of different geographical position resulting in different climate， there are different crops planted in Asian countries and western countries. Chinese people live in Yellow River basin which is the temperate continental climate， and this climate suits the growth of grain crops such as sorghum， rice， broom corn and wheat are adapted to the climate in China. Without doubt， it granted that Chinese choose crops as wine-making raw materials. On the contrary， most western countries especially on the coast of western Mediterranean and in the Mediterranean climate zone， the climate and topography are very suitable for grape growing. Therefore， the grapes are the raw materials in western.
4. Differences of Drinking Vessels
Whatever in China or the west， people take drinking vessels seriously. Using different kinds of drinking vessels are related to people’s social stat .The using of drinking vessels is also a sort of art， taking a great part in wine culture. With the economic and social development， the materials， manufacture technology， shape and function of drinking vessels are in continuous change. In Shang Dynasty， “Zun”， “Gong”， “Jue” and “jiao” were not only used as drinking vessels， but also as sacrificial vessels. “Zuns” were the exclusive drinking vessels of Chinese ancient emperors； the common people could only use bowls. That is what we mean drinking vessels as the identity cards of people. In Ming Dynasty， the zenith of ancient china， created special drinking vessels made from cloisonné， demonstrates the development of drinking vessels.
Different in western countries， the sort of drinking vessels do not represent the social class， but are filled by various wines. For example， the shapes of glasses for cocktail and for the grape wine， and the cups for champagne are totally different.
5. The different purposes of drinking wine
Actually， wine takes different part in western people and Chinese people， especially in people’s mental aspects.
Chinese people especially the ancient people， they drink wine in order to forget the sadness and pain that result from much desire or for temperament and interest. To some degree， they want to free themselves from desire. They attach their ambition that could not be achieved in reality to the landscape by wine or express emotions with wine.
On the contrary， western pursue a pleasant sensation of instant drunkenness. And they indulge themselves after drunkenness.
6. Drinking Etiquette
Drinking Etiquette is various in western and Chinese as well. The most distinction is urging people to drink at a banquet. You can immediately judge he is western or Chinese from the atmosphere but not from his appearance. Chinese have the tendency to urge others to drink at table. Urging others to drink as a special way to toast is a kind of Chinese custom formed in thousand years ago. It shows Chinese hospitality， which could be understood by western. But this meaning comes to degenerate among most Chinese young people and even the elder. They hold the thought that if man can dink much when people urge， he would lose face. So asserting manhood always leads to drunkenness. It is worth mentioning that there were many traditional customs in ancient like drinking the nuptial cup when getting married； celebrating shooting； floating wine cups winding water.
Western people stress democracy and freedom， and they never interfere and force others to do things. They drink and meal all by free and independent， if they want to drink and then drink， they want how much to drink and then drink how much， they need not to be polite and formal. 7. Conclusion
China is known as the home of wine， which should date back to the period of Huang Di. And the connotation of Chinese wine culture has the characteristics of extensiveness and multi layer. The existence of it reflects people’s material’s needs and spiritual needs. But as the development of the cross-culture， China has introduced wine from western countries. So as does the western wine culture. Inevitably， the limit between western and Chinese will be more and more blurred. The research of drinking custom will promote the unity of nations and progress of civilization. By comparing the differences between Chinese and western culture of wine， we found that although Chinese and western have their own distinguishing feature in the wine culture， people’s love to wine are the same. From the substance point of view， wine plays an important role in human communication. We can say that wine makes a bridge for the intercommunication between countries and countries. In addition， it helps people understand different cultures deeply so that we can have a better intercultural communication.