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广告,是时代最敏感的表情。当我们告别二十世纪的最后十年,进入二十一世纪的第一个十年时,我们本能地知道随着时代的变迁新广告传播的来临。正是由于传播科技的物质力量进一步延伸,传播文化的高度符号化和象征化,消费者对广告中露骨的推销主义的反感以及对个性化精神消费的进一步追求,新广告传播将会扬弃以完全推销商品为特性的推销模式,确立以人为本的基本战略,重视人文精神和个性化艺术的结合,注重文化符号在广告传播中的使用,以
Advertising, is the most sensitive expression of the times. When we say goodbye to the last decade of the twentieth century and into the first decade of the twenty-first century, we instinctively know the advent of new advertising as the times change. It is precisely because of the further extension of the physical power of communication technology, the highly symbolic and symbolic culture of communication, the objectionable explicit marketing discourse of consumers and the further pursuit of personalized spiritual consumption, the new advertisement dissemination will be abandoned completely Sales of goods as the characteristics of the marketing model to establish a basic strategy of people-oriented, emphasis on the combination of humanistic spirit and personalized art, pay attention to the use of cultural symbols in the dissemination of advertising to