论文部分内容阅读
在激烈的市场竞争中,面对名牌产品所占有的明显优势,暂时尚未成为名牌的产品如何同名牌产品抗衡,争创名牌呢?实施多品牌策略应是上策。一、多品牌策略的妙处品牌是指企业为了显示自己所生产经营的产品,专门设计使用的某一名称、符号、图案、色彩等的有机组合,以此区别于其他竞争企业的产品,突出本企业产品的特色。品牌一经依法注册即成为商标,它代表着企业产品营销的质量,是企业经营心血的结晶。多品牌策略是指企业进行产品营销时,对同一种产品使用两种或两种以上
In the fierce market competition, in the face of the obvious advantages possessed by brand-name products, it has not yet become a brand-name product how to compete with brand-name products to create brand names? The implementation of multi-brand strategy should be the best policy. 1. The beauty of a multi-brand strategy Brand refers to the organic combination of a certain name, symbol, pattern, color, etc. designed and used by a company to display the products it produces and manages. This distinguishes itself from the products of other competing companies. The characteristics of the company’s products. Once a brand is registered in accordance with the law, it becomes a trademark. It represents the quality of enterprise product marketing and is the crystallization of the enterprise’s management. Multi-brand strategy refers to the use of two or more products for the same product when the company conducts product marketing.