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心理导语:双十一、双十二、圣诞、元旦、春节,凡是可以与节日扯上边的日子,都变成了商家操作的狂欢购物节。仅2014年双十一当天,阿里巴巴的交易额就达到571亿元人民币。可是,商家再操作,也只不过是挖掘了大众的消费心理。我们不禁想问,无数剁手族(注:指网上购物,不知不觉间花费大量金钱,但回头一看账单懊恼不已,自嘲要剁手的人,多数为白领),一边高喊着从此剁手再也不买了,可是却停不下来,原因到底是什么呢?买,是能支付得起的好感觉。有能力支付,有能力满足自己的物质欲望,这是人在控制不住自己冲
Psychological guide: Double eleven, double twelve, Christmas, New Year’s Day, Spring Festival, all those days can be linked to the festival, have become a business-carnival shopping festival. In 2014 alone, on October 11, Alibaba’s transaction volume reached 57.1 billion yuan. However, re-operation of businesses, it is only digging the public’s consumer psychology. We can not help wondering why there are countless chop chop clans (note: online shopping, unconsciously spending a lot of money, but looking back at the bill annoyed, self-deprecating to chop the hand, mostly white-collar workers) Hands never buy, but can not stop, what is the reason? In the end, buy is a good feeling of affordability. Have the ability to pay, have the ability to satisfy their own material desires, this is people in the uncontrollable self-rushing