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现在,是一个媒体传播的大变局时代。一方面新老媒体此长彼消,新媒体取代电视,似乎就像电视当年取代报纸广播的地位一样;另一方面同行冤家路窄,千军万马地拥挤在收视就是一切的独木桥上,景象颇为壮观。有唱衰就有赞,真相到底如何?湖南卫视或许是一个简明的研究样本。首先,除了自媒体的时政话题和自娱自乐,由传统媒体炮制的话题和热点早已成为了互联网的主要内容之一。从CMMR提供的2013上半年的网络影响力评估看,其中以娱乐电视为甚,其中又以芒果为甚,因此构成了湖南
Now is an era of great change in the media. On the one hand, the old media and the new media have lost each other. The new media has replaced television. It seems as if TV replaced the newspaper radio in the same year. On the other hand, Spectacular. Singing bad there is praise, the truth in the end? Hunan Satellite TV may be a concise sample of the study. First of all, apart from the media’s current political topics and entertaining, the topics and hot topics cooked up by the traditional media have long been one of the major contents of the Internet. From the network impact assessment provided by CMMR in the first half of 2013, among them, entertainment TV is the most popular among which mango is the most important one, thus constituting Hunan