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本土化是任何一家国际巨头掘金中国市场都必须面对的问题。然而,亚马逊固守美国基因,导致水土不服。从王汉华离职,到冯思哲接任,不到两年的时间,亚马逊再次换将。前不久,道格·葛将正式上任为亚马逊中国总裁,全面负责亚马逊在中国的在线零售业务。频繁的人事调整,折射出亚马逊的在华境遇。亚马逊一再声称,对用户体验是亚马逊中国的最高要求。但如此缓慢的本土化进程,让大部分中国用户大呼失望。也让亚马逊丧失了不少发展
Localization is a problem that any international giant Nuggets China must face. However, Amazon stick to the United States genes, resulting in acclimatized. From Wang Hanhua to leave, to Feng Sizhe took over, less than two years, Amazon changed again. Not long ago, Doug Ge will be formally appointed president of Amazon China, overall responsibility for Amazon’s online retail business in China. Frequent personnel adjustments reflect the Amazon’s presence in China. Amazon has repeatedly claimed that the user experience is the highest Amazon China. However, such a slow process of localization, so that most Chinese users shouted disappointed. Amazon also lost a lot of development