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制定推销计划对推销工作具有重要意义,它不仅是公司考核推销员工作的依据,也是推销员取得良好推销业绩的前提和基础。在推销训练课程中有句常用的口号“计划你的工作和按你的计划工作”。我们常见到一些西方的推销员轻松地接连转移他们的销售阵地,他们工作得很出色,但并不艰苦;同时也常看到另一些推销员往往手忙脚乱,穷于应付,他们虽然工作很努力,但效果却很差。这主要在于他们在推销活动的组织安排和计划上的差异。推销工作的特点是自己可以安排工作日程,决定每天的工作量。其优点是灵活,缺点是必须自己严格要求
The formulation of marketing plans is of great significance to the marketing work. It is not only the basis for the company to assess the salesperson, but also the prerequisite and basis for the salesman to obtain good sales performance. There is a common slogan “plan your work and work according to your plan” in the sales training course. We often see some Western salespeople easily transferring their sales positions one after another. They work very well, but they are not hard. At the same time, they often see that other salesmen are often busy and unresponsive. They work hard, However, the effect is very poor. This is mainly due to differences in the organizational arrangements and plans of the marketing activities. The characteristic of marketing work is that you can arrange your work schedule and decide your daily workload. Its advantage is flexibility, the disadvantage is that it must be strictly required