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在市场经济条件下,企业要求生存和发展,主要取决于它提供的产品能否满足顾客的需要以及满足的程度。有些中小企业凭借适销的产品起步,得以迅速发展,但在买方市场中,任何一个有利可图的产品必然引来无数个竞争者的参与,企业要想在竞争中占据优势,就必须不断开发新产品,特别是在产品更新换代明显加快的今天,企业如果不能围绕市场需求成功地开发新产品。就面临着被市场淘汰的危险,因
In a market economy, the business survival and development requirements, mainly depends on the product it provides to meet the needs of customers and the degree of satisfaction. Some SMEs started their business with marketable products and developed rapidly. However, in the buyer’s market, any profitable product is bound to attract countless competitors. Enterprises that want to occupy an advantage in the competition must continuously develop new businesses Products, especially in the product replacement obviously accelerated today, companies can not successfully develop new products around the market demand. Faced with the danger of being eliminated by the market, because