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从2002年上市至今,POLO 曾经是受世人瞩目的小型车,它以德系车固有的品质走红大江南北,成为几年来中国小车市场的一个代表之作,并树立了一道市场标杆。但它身上暴露出来的一些缺点:价格过高,油料要求过高,“技术过剩”等比较明显。上海大众为了更好迎合消费者的口味,发挥本土力量,对 POLO进行了一个中期大改型。这种变化最先还要从名字上说起,老款的 POLO 只有三厢和两厢之分,在细分市场的今天,造成了没有精确定位的尴尬局面。此次
Since its launch in 2002, POLO has been a small vehicle that attracts worldwide attention. It has become a representative of the small car market in China in the past few years with the inherent quality of German cars and has set a market benchmark. However, some shortcomings exposed by it include excessive price, excessive fuel requirements, and excess technology. Shanghai Volkswagen in order to better meet the tastes of consumers, local forces play a POLO was a medium-term major changes. The first change from the name of talking about the old POLO only sedan and hatchback points in the market today, resulting in no precise positioning of the embarrassing situation. This time