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企业结盟要追求“文化沟通”和“双赢思维”的发展t贾春峰（中国市场经济研究会副会长）协作竞争、结盟取胜、双赢模式，这是美国著名的麦肯锡咨询公司提出的21世纪企业新战略，他们专门推出了《协作型竞争》一书。当然企业文化的5大要素，最早也是麦肯锡咨询公司的专家推出来
Enterprise alliance to pursue the development of “cultural communication” and “win-win thinking” Jiachun Feng (vice president of China Market Economy Research Association) Cooperative competition, alliance to win, win-win mode, which is the famous American company McKinsey's 21st Century Enterprise New strategy, they specifically launched the “collaborative competition” a book. Of course, the five elements of corporate culture, the earliest is McKinsey consulting company's experts launched