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2008年在转瞬间已行将远去。在这个风云激荡的一年间,无论你斩获无数,还是失地遍野,时间终究不会因为个人的意愿而停留。回首2008,雪灾、汇率、地震、油价、股市、房价、奥运、CPI、GDP、利率、金融危机……有太多字眼可以震撼我们的神经,这些看上去宏观磅礴的词汇第一次无法远离我们升斗小民的视线。三十年的高速发展在今年遭遇了罕见的阻力。无可否认,今年的外部因素对我们的影响可谓史无前例,但作为企业,我们是否可以在清醒的认知下有所作为,让我们可以帷幄在胸,笑看云卷云舒?随着改革开放的深入,生产力被一步步释放出来,井喷式的发展让企业欣喜雀跃,但如今,外部激荡的环境瞬间就把企业置于风雨飘摇之地。究其深层原因,这是机会型发展模式与企业日益扩大的规模之间不可调和的矛盾所致。世界经济转型使得具有较低生产成本的中国企业获得了扩大产能的机会,但同样使得中国企业处在了价值链的下游,也使得中国企业陷入了外延型发展而不是内涵型发展的窠臼。高企的发展速度让企业忽略了自身发展模式的制度性先天缺陷,对外部条件的过分依赖使得企业的运营风险被无限放大。向战略型发展模式转型已然成为企业发展的重中之重!制度、文化、品牌,不应该只是口号,这是因为,它们是企业安身立命之本。对于你,2008年也许是美好的记忆,也许是痛苦的梦魇,但只要保持了清醒的认知,我们就能看到新生的希望。
2008 in a flash has been going away. In this turbulent year, no matter you countless gains or lost ground, the time will not eventually stay because of personal wishes. Looking back on 2008, the snowstorm, the exchange rate, the earthquake, the oil price, the stock market, the housing price, the Olympic Games, the CPI, the GDP, the interest rate and the financial crisis ... There are too many words that can shake our nerves. These seemingly magnificent words can not stay away We lift the bucket of small people’s attention. Thirty years of rapid development suffered a rare resistance this year. Admittedly, this year’s external factors have had an unprecedented impact on us. However, as an enterprise, can we make a difference in a clear-cut understanding so that we can look around and laugh at it? With the reform and opening up The productivity is being released step by step, the blowout development makes enterprises happy, but today, the external turmoil environment instantly put the company in a precarious place. The underlying reason is the irreconcilable conflict between the opportunistic model and the ever-expanding scale of the business. The world economic restructuring has given Chinese enterprises with lower production costs an opportunity to expand their production capacity. However, similarly, making Chinese enterprises in the downstream of the value chain has also caused Chinese enterprises to fall into the category of extension rather than connotation. The high growth rate has caused enterprises to neglect the inherent defects of their own development mode. The over-reliance on external conditions makes the operational risk of the enterprise enlarged indefinitely. The transition to a strategic mode of development has become the top priority for the development of enterprises. Institutions, cultures and brands should not be just slogans, because they are the basis for enterprises to make their own decisions. For you, 2008 may be a good memory, perhaps a painful nightmare, but as long as we keep a clear understanding, we can see the hope of the newborn.