论文部分内容阅读
随着经济全球化的发展,有关跨国公司的报道逐渐成为经济报道的重要内容之一。跨国公司在华投资与发展体现了我国经济结构调整中的产业变化与市场机会;跨国公司的经营策略、运作方式等成为微观经济报道中的案例;对于媒体来说,跨国公司是重要的信息源,而跨国公司通常也都善于运用公关手段左右信息的发布,影响媒体的报道,有些时候其背后有着复杂的经济利益甚至国家利益。新闻媒体需要更为冷静地观察和认识跨国公司,更专业地甄别相关报道中的信息与现象,更全面地把握对跨国公司的报道。
With the development of economic globalization, reports on multinational corporations have gradually become one of the important contents of economic reports. The investment and development of multinational corporations in China embody the industrial changes and market opportunities in China’s economic restructuring. The management strategies and operation modes of multinational corporations have become the case in microeconomic reports. For the media, multinational corporations are important sources of information , And multinational corporations are usually good at using public relations measures about the release of information, affecting the media coverage, and sometimes there are complex economic interests or even national interests. The news media need to observe and understand the multinational corporations more calmly, identify the information and phenomena in relevant reports more professionally, and grasp the coverage of transnational corporations more comprehensively.