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文章从企业文化的内涵出发,结合中小企业特点进行思考,指出中小企业文化建设的原则,并以案例形式,探讨中小企业文化建设的方法和最佳切入点,提出了品牌建设是中小企业特色文化建设的切入点和重要着力点。
Based on the connotation of enterprise culture and considering the characteristics of small and medium-sized enterprises, the article points out the principle of medium and small-sized enterprise culture construction, and discusses the method and the best entry point of medium and small-scale enterprise culture construction with case form. Construction of the entry point and an important focus.