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博洋是浙江宁波博洋公司的品牌。 博洋公司的前身是专做色织布的永丰织布厂,曾因严重亏损而陷入困境。而今,“博洋”品牌的上万种家纺产品不断推陈出新,在业内颇有名气。而所以有这种变化是因为博洋公司的经营者很有市场头脑。他们将一个纺织品生产企业演化成只有“博洋”品牌和营销配送中心的虚拟企业。这个演化过程很有点像金蝉脱壳。 纺织业最早进入市场。为了适应市场竞争的需要,永丰织布厂由单一的生产功能的企业扩大了经营功能,成立了
Bo Yang Ningbo, Zhejiang Bo Yang company's brand. Bo Yang's predecessor is specialized in yarn-dyed Yongfeng weaving factory, who suffered a serious loss and trouble. Today, “Bo Yang” brand of thousands of home textile products continue to introduce new, quite famous in the industry. And so there is such a change because Bo Yang's managers have a great market-minded. They have evolved from a textile manufacturer into a virtual enterprise with only Bo Yang brand and marketing distribution center. This evolution is a bit like a cicada. The textile industry first entered the market. In order to meet the needs of market competition, Yongfeng weaving factory by a single production function of the company expanded its operating functions, set up