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结合设计艺术学、管理学、文化传播学、经济学等理论思想,深入分析苏北中小企业形象力发展的现状以及存在的瓶颈,运用资源优化配置思路。在江苏省振兴苏北与校企联盟的大背景下,在政策指引与高校研究机构参与的情况下,提出切实符合苏北产学研合作发展现状的政策建议,以期尽量做到经济发展与文化传承并重,大力推进苏北中小型企业形象力模式创新发展进程。
Combining with theoretical theories of design art, management, cultural communication, and economics, this paper analyzes the status quo and the bottlenecks in the development of the image of the small and medium-sized enterprises in northern Jiangsu, and applies the resources optimization configuration. Under the background of the revitalization of the northern Jiangsu Province and the school-enterprise alliance in Jiangsu Province, under the guidance of the policy guidelines and the participation of university research institutions, the policy recommendations that are in line with the current development of cooperation between industry, universities, and research institutes in North Jiangsu are proposed in order to achieve economic development and cultural heritage as far as possible. We must pay equal attention to promoting the innovation and development process of the image strength model for the small and medium-sized enterprises in northern Jiangsu.