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电视媒体承担着传播文化,传达国家意志的作用,在国家的软实力建设中扮演着极为重要的角色。据中央电视台委托国家统计局在2007年进行的第五次关于中国电视观众规模的抽样调查显示,
The television media undertakes the role of spreading culture and conveying the will of the country and plays an extremely important role in building the country’s soft power. According to the fifth survey conducted by CCTV commissioned by the National Bureau of Statistics in 2007 on the size of China’s television viewers,