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本文根据我国中小服装企业在服装市场及服装行业的地位和现状,针对我国服装业大而不强等问题,就中小服装企业品牌建设的重要性以及存在的主要问题进行分析,提出加强中小服装企业品牌建设的对策建议。
According to the status quo and current situation of small and medium garment enterprises in the apparel market and garment industry in our country, the importance and weakness of brand apparel industry in small and medium garment enterprises are analyzed in light of the big but not strong garment industry in our country. Countermeasures to brand building.