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建立组织完善、多点收集的出版社人际情报网络是搜集高质量竞争情报的有效机制,它将涉及到各个部门和全体员工。编辑、生产、发行、营销、信息部门工作人员将从外社员工、行业专家、合作伙伴、销售商处了解到最新信息,从作家口中和印刷厂里找到重要线索;从报刊媒体与专业出版物中挖掘信息;从互联网中搜索信息;从读者反馈、订货会和书目中获得信息;在人才流动中了解信息。对收集和汇总来的情报数据进行加工分析,从错综复杂的信息中提取重要元素,建立相应的信息库,从中发现竞争双方的优势和不足,并推断竞争对手的战略、战术及其行动变化趋势,分析自己地位巩固或动摇的因素。
Establishing a well-organized and multi-collected publisher’s interpersonal intelligence network is an effective mechanism for collecting high-quality competitive intelligence. It involves all departments and all employees. Staff in the editing, production, distribution, marketing and information departments will find out the latest information from outsiders, industry experts, partners and vendors, and find important clues from the writers’ mouths and printing houses. From the press media and professional publications In the mining information; search information from the Internet; from readers feedback, orders and bibliographic information; understanding of information flow in the talent. Processing and analyzing collected and aggregated intelligence data, extracting important elements from intricate information, establishing corresponding information base, finding the strengths and weaknesses of both parties in the competition, and inferring the strategy, tactics and trends of the actions of competitors, Analyze the factors that have consolidated or shaken one’s own position.