论文部分内容阅读
为什么促销活动的效果越来越差? 为什么大多数的促销活动,产出总低于投入? 为什么促销一停,销售就会停? 为什么开展有创新、有效果的促销越来越难? ……
Why promotional activities are getting worse? Why most of the promotional activities, the output is always lower than the input? Why stop a sale, sales will stop? Why carry out innovative and effective promotion more and more difficult? ...