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康佳总裁陈伟荣曾说过:“是大阳,终将升起”。作为国内彩电业的三大顶梁柱之一,康佳在不断进行自我积累与再创造的基础上,为了更好地满足消费者的需求,赢得消费者的信赖,率先提出了“大满意观”,即除了消费者满意的价格以外,还以领先的科技、优异的产品质量、丰富的产品和周到完善的服务五项为支撑点,追求消费者的“大满意”,从而营造消费者心目中的“满意金塔”。
Chen Weirong, president of Konka, once said: “It is a sunrise that will eventually rise.” As one of the three major pillars of the domestic color TV industry, Konka, on the basis of continuous self-accumulation and re-creation, has won the trust of consumers in order to better meet the needs of consumers and first proposed the concept of “big satisfaction” In addition to the price of consumer satisfaction, but also the leading technology, excellent product quality, rich products and good service perfect five support points, the pursuit of consumer “big satisfaction”, so as to create consumer mind “ Satisfied with the tower. ”