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当人们走进书店或图书馆,那琳琅满目,新奇别致,异彩纷呈的图书展现在你的眼前,使人从中品味到一种陶冶情操的艺术享受,就会产生一种愉悦、求知、求购欲的强烈效应.这种效应,就是出版社美术编辑运用装帧艺术在图书销售中起到的作用.它说明了装帧设计在出版工作中的重要地位.不同类型的图书,在装帧设计上又有不同风格和追求,具有不同的装帧设计艺术的表现形式.科技图书的装帧设计,既与一般书籍的设计有共同的一面,这个共同面,就是通过封面的装帧艺术效果,使读者享受到带有书卷气的艺术美,通过含蓄而有寓意的联想,去提示书本的内容和书籍本身的气质,有助于读者对图书内容的了解,以激起读者求知求购心理.科技图书的装帧设计艺术除以上共同面以外,还应具有科技图书自己的特点和风格,这种特点和风格,就是庄重、朴实、大方,具有“科技味”.这个“科技味”是长期以来读者、作者、文编和社领导的一贯要求而形成的.特别应该指出的是从事科技专业,从事科学研究的读者、作者,与从事文学艺术和社会科学的读者、作者,在审美习惯上存在着不同要求与差异,一般读者偏重感情丰富的艺术图像,而科技专业者,却偏爱理性、求实、严谨的艺术风格,反映到色彩和图像表现
When people walked into the bookstore or library, the fascinating, novel and colorful books displayed in front of you, from the taste to a sentimental artistic enjoyment, will produce a pleasure, knowledge, desire to buy Strong effect.This effect is that the publishing house art editors use the art of binding in the sales of books.It illustrates the important position of the binding design in the publishing work.Different types of books have different styles in designing the binding And pursuit, with a different form of design art of the binding.Scientific books binding design, both with the general design of books have a common side, this common ground, that is, through the effect of the art of the cover binding, so that readers enjoy the books with gas Art beauty, through implicit and allegory Lenovo, to remind the book content and the temperament of the book itself, to help readers understand the contents of the book, to arouse the reader to find the psychological needs of the book. In addition, it should also have its own characteristics and style of science and technology books, this feature and style is solemn, simple, generous, with “scientific and technological taste ”This taste of“ science and technology ”has long been the consistent request of readers, authors, editors and comrades, and especially it should be pointed out that readers, authors engaged in science and technology and engaged in scientific research and those engaged in literary arts and social sciences Readers and authors have different requirements and differences in their aesthetic habits. The readers generally emphasize the artistic images with rich feelings, while the professionals in science and technology prefer the rational, realistic and rigorous artistic style to the color and image performance