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信息化时代的旅游资源开发与产业结构的调整成为地方相关部门必须面对的战略性问题。以网络作为产业升级与调整的平台和路径,可以为解决相关问题提供全新的突破口和切入点。本文通过分析当前地方旅游产业结构的特点与现状,并对地方旅游产业在广告宣传、产品开发、品牌培育、服务优化、战略联盟等维度实现产业结构的全面调整进行探究与剖析,最终为地方产业结构的调整提出有益的参考与借鉴。
The development of tourism resources and the adjustment of industrial structure in the information age have become the strategic issues that local relevant departments must face. With the network as a platform and path for industrial upgrading and adjustment, we can provide a brand new breakthrough point and starting point for solving relevant problems. By analyzing the characteristics and current situation of the current local tourism industry structure, this paper explores and analyzes the overall adjustment of the industrial structure in the tourism industry in terms of advertising, product development, brand cultivation, service optimization and strategic alliances. Finally, The structural adjustment put forward beneficial reference and reference.