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体育频道是央视推动体育文化传续、体育产业拓展的媒体平台,在展示体育业界动态信息、释放体育竞技精神效用等方面发挥着重要的窗口作用。作为制作实力强劲、节目形式丰富的电视频道,央视体育频道在体育文化价值传递上进行了长期的探索,其通过策划立意调整、媒体手法转化,高效完成了健身价值、娱乐价值以及社会价值等体育文化价值内涵的三位一体式的交互融合,从而也为体育类电视节目的更新发展开辟了积极的可行路径。
Sports Channel is CCTV to promote the continuation of sports culture, sports industry development media platform, showing the dynamic information in the sports industry, the release of the spirit of sports competition and play an important role in the window. CCTV sports channel has made long-term exploration on the transmission of the value of sports culture through its production of powerful and richly-formatted TV channels. Through the planned adjustment and mediation, CCTV Sports Channel has effectively completed the sports such as fitness value, entertainment value and social value Cultural value of the intertwined integrative integration of the Trinity, which also opened up a positive and feasible path for the update and development of sports television programs.