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随着我国经济和社会的变化与发展,我国的广告设计也有很大的改变与发展。以主题、创意、语言文字、衬托、形象等一些要素组合而成的并且通过广告来吸引消费者眼球为目的广告设计,影响着消费者的消费理念与行为,对商品的销售有着重要意义,从大的方面来看,在一定程度上对我国的经济是有促进作用的。因此,本文主要是对我国广告设计的发展历程与广告设计发展的趋势做一个分析与说明。
As China’s economic and social changes and development, China’s advertising design also has great changes and development. The design of advertisements, which is made up of some elements such as theme, creativity, language, background, image and so on and attracts consumers ’attention through advertisement, influences consumers’ consumption concept and behavior, which is of great significance to the sales of commodities. To a large extent, to a certain extent, it can promote the economy of our country. Therefore, this article mainly analyzes and explains the development course of advertising design in our country and the trend of advertising design and development.