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旧时尚人们常使用的推销手段就是以“接近”采拉开销售之帷幕——即是在关键的那一时刻,因势利导,迎合顾客。令其“上钩”,从而达到销售之目的。 面对今日的销售环境,“接近”已不能简单地理解为一次销售中某一特定的环节,而应推而广之作为整个销售过程的促销方式。重点也从“促使顾客今日购买”转为“确保顾客明日满意”。那么,怎样才能做到这一点呢? 1.建立信誉 信誉并非仅因为你看上去象一个值得信赖的人便可轻易获取。赢得信誉也不是通过语言,而是必须经过一番努力,通过实际行动才能实现。而且即使你赢取了一个顾客的信赖,也不可掉以轻心,因为信赖是不可失而复得。
The marketing method often used by old fashion people is to “close” the curtain of sales – that is, at the crucial moment, it caters to customers. Let it “hook” to achieve sales. Faced with today’s sales environment, “close” can no longer be understood simply as a specific link in a sale, but should be widely promoted as a sales promotion process. The focus has also shifted from “to urge customers to buy today” to “to ensure that customers are satisfied tomorrow.” So, how can we do this? 1. Build credibility Reputation is not just because you look like a trustworthy person. Winning credibility is not through language, but it must be achieved through practical efforts. And even if you win the trust of a customer, you can’t be taken lightly because trust is retrievable.