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在中国高校市场学研究会今年的年会上,代表们以“两个根本转变条件下的市场营销”为主题.分别从两个根本转变与企业市场营销、行业与区域市场营销等方面展开讨论。下面简要介绍其中的几个问题。市场营销环境与企业竞争战略与会代表认为,当前我国企业的国际国内营销环境已发生了巨大变化。一是全球经济的快速发展和环境问题的日趋严峻,使环境保护成为世人关注的重要问题和国际关系的热门话题。二是跨国公司和国外企业陆续进占中国市场,使我国企业在国内外市场腹背受敌,面临更强大的竞争压力。三是国际反倾销浪潮加剧.我国企业缺乏经验,在国际市
At the annual meeting of the Chinese University Market Research Society this year, delegates took the theme of “Marketing under the Two Fundamental Transitions.” They were divided into two fundamental transformations: corporate marketing, industry and regional marketing, etc. open discussion. The following briefly describes some of these issues. Representatives of the marketing environment and corporate competition strategy believe that the current international and domestic marketing environment of Chinese companies has undergone tremendous changes. First, the rapid development of the global economy and the increasingly severe environmental problems have made environmental protection an important issue of concern to the world and a hot topic in international relations. Second, transnational corporations and foreign companies have gradually taken over the Chinese market, which has caused Chinese companies to suffer from their enemies in domestic and foreign markets, and is facing greater competitive pressures. Third, the international anti-dumping wave is intensifying. Chinese companies lack experience in the international market.