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毫无疑问,新时期,中国商业地产面临着极大的机遇与挑战。国内主流商业地产企业在市场竞争中各有其“杀手锏”:万达以快制胜,为政府增添政绩;华润的卖点是提升城市形象;中粮则以引领时尚见长;而绿地商业独辟蹊径,用建设摩天大楼换取优质土地资源;在新常态下,这些招数是否依然会屡试不爽?对于当前商业地产的理解可谓是“行外乐观,行内悲观。内行乐观,外行悲观”。“泡沫化”背景下的中国商业地产俨然已经是红海一片。转型的机会到底还有多少?如何实现从“红海”到创新“蓝海”的跨越?
There is no doubt that China’s commercial real estate is facing great opportunities and challenges in the new era. Mainstream commercial real estate enterprises in the market competition have their own “killer ”: Wanda to win faster, adding performance for the government; China Resources selling point is to enhance the city image; COFCO is to lead the fashion known; and green business unique, with construction Skyscrapers in exchange for high-quality land resources; in the new normal, these tricks are still time-tested? For the current understanding of commercial real estate can be described as “optimistic about the line, optimistic about the line. ”Bubble “ under the background of China’s commercial real estate is already a piece of the Red Sea. How many opportunities for transition? How to achieve from the ”Red Sea“ to innovation ”Blue Ocean" across?