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今天,新闻策划已越来越受到新闻媒体的重视。所谓新闻策划,我们的理解是,指编采人员为了更好地配置新闻资源,获得最佳新闻效益而在新闻业务活动中创造性地进行的谋划、设计和操作。 新闻策划的技术特征 其实,新闻策划现象无论在国内还是国外都存在已久,只不过没有明确指称或指称不一罢了。近年新闻策划之所以在国内被明确提出和广泛采用,首先导源于在新时期思想解放思潮和国外新闻传播理论引进浪潮冲击下,新闻界对过去那种“重视领导满意、忽视群
Today, news planning has become more and more important by the news media. The so-called news planning, our understanding is that the editing staff in order to better allocate news resources, access to the best news efficiency in the news business activities in the creative planning, design and operation. The technical characteristics of news planning In fact, the phenomenon of news planning both at home and abroad have existed for a long time, but there is no clear allegation or allegations. In recent years, the reason why news planning was explicitly put forward and widely adopted in China was that under the impact of the emancipation of ideological emancipation and the introduction of foreign journalism and communication theory in the new era,