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历史进入新的世纪,各地报业集团正以豪迈的英姿,踏上了新的发展征程。报业集团是生产社会化、经营市场化的产物,为应对市场激烈的变化,合理构建集团结构和合理重组资源的战略管理,是报业集团发展的重要环节。如何抓住机遇,迎接挑战,加快发展,全面分析和及时研究报业经济发展中的全局性,战略性、前瞻性问题,是十分重要的。本文试就湖南日报报业集团竞争发展中采取什么样的战略,作一些探讨。
As history has entered a new century, the newspaper groups around the world are embarking on a new journey of development with boldness and heroism. The newspaper group is the product of the socialization and the marketization of production. In order to cope with the drastic changes in the market, it is an important link in the development of the newspaper group that the reasonable management of the group structure and rational reorganization of resources are carried out. How to seize the opportunities, meet the challenges and accelerate the development of the newspaper industry? It is very important to comprehensively analyze and promptly study the overall strategic and forward-looking issues in the economic development of the newspaper industry. This article attempts to Hunan Daily Newspaper Group competition in the development of what kind of strategy to make some discussion.