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如何让新产品快速在消费者心目中留下印象?海量人群覆盖必不可少。三全龙舟粽透过品友DSP开展有频次控制的广告投放,在有效降低营销成本同时.定向目标城市实现对目标人群的海量广告投放。【案例标签】品牌名称:三全龙舟粽推广形式:视频DSP+BANNER DSP组合海量曝光+频次控制投放目标:提升产品知名度和普及度随着人们网络购物习惯的养成,在中国,每逢佳节倍思亲的日子里,网民越发通过网络,把浓浓的思念融入到代表性的礼物中,送达祝福。面对消费者需求,品牌也在适时推出节庆新产品。可是,面对琳琅满目的网络选择,季节性的产品投放周期又比较短,如何让消费者注意到品牌呢?在201 3年端午节之际,三全委托品友互动,对它的端午节礼盒产品——三全龙舟粽.展开DsP人群竞价广告投放,为品牌提供定制化营销服务,让更多消费者在看到三全的品牌,并了解三全龙舟粽这个产品后.将其作为佳节购买的首选。
How to make new products quickly impress the minds of consumers? Massive crowd coverage is essential. Samchung Dragon Boat Dumplings Through frequency friendned DSPs, we can reduce the marketing cost and at the same time target the target cities to achieve massive advertisement delivery to target groups. 【Case Label】 Brand Name: Sanquan Dragon Boat Dumpling Promotion Format: Video DSP + BANNER DSP Combined Massive Exposure + Frequency Control Delivery Target: Promoting Product Popularity and Popularity As people develop online shopping habits in China, every festive season Times thinking of the day, Internet users more and more through the network, the deep thoughts into the gift of representation, served blessings. In the face of consumer demand, the brand is also timely introduction of festive new products. However, the face of dazzling array of network options, the seasonal product delivery cycle is relatively short, how to make consumers aware of the brand? In 201 3 Dragon Boat Festival, Sanquan commissioned Friends of Interaction, its Dragon Boat Festival gift box Product - Samcheong Dragon Boat Dumping. Expand DsP crowd bidding advertising, to provide customized marketing services for the brand, so that more consumers see Sansei brand, and understand the whole three dragon dumplings this product. As a festival The preferred purchase.