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除了电商与传统零售,争论了几年的另一个话题依然是传统媒体与新媒体。如果说过去广告主们都在广告投放额度与品牌宣传效果之间寻求对等,那么现如今传统媒体广告业务的整体下滑,已经明显昭示了广告主们开始思考在不能丢弃传统媒体广告投放的情况下,投放的最佳比例是多少。看近几年企业在媒体上的广告投放情况,广告预算在基于互联网的线上营销与基于电视的线下营销两个渠道上的消长构
In addition to e-commerce and traditional retail, another topic that has been debated for several years is still traditional media and new media. If in the past advertisers are in the amount of advertising and branding between seeking the same effect, so now the traditional media advertising overall decline has clearly demonstrated that advertisers are beginning to think about the situation can not be discarded in the traditional media ads Under, what is the best ratio of delivery. Look at the recent years in business advertising in the media, the advertising budget in Internet-based online marketing and TV-based offline marketing on both channels of consumption growth