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美国不仅是世界上经济、科技和文化最为发达的国家之一,而且也是世界商业贸易最为发达的国家之一。美国商业的发达和兴旺与美国商人们的苦心经营是分不开的。下面向大家介绍美国一些著名商业公司的商战高招。 限客经销术 美国稀尔兰奇珠宝公司生产的各类黄金首饰、珍珠项链,因其纯度高、款式新、工艺精而深受社会达官贵人和国内外客商青睐,在市场上俏得很。但该公司却不像一般厂家那样“顺水推舟”,对其热销产品采取大批量生产、大批量营销的方针策略,而是“逆水行舟”,对其采取“限客经销”术,将其产品销量控制在一定的限
The United States is not only one of the most economically, scientifically and culturally advanced countries in the world, but also one of the most developed countries in the world in terms of commercial trade. The development and prosperity of American commerce are inseparable from the painstaking efforts of American businessmen. Here we will introduce some of the most famous commercial companies in the United States in business warfare. Restricted Customer Distribution Technology All kinds of gold jewelry and pearl necklaces produced by Serra Lanjee Jewelry Company in the United States are highly favored by social elites and domestic and foreign merchants because of their high purity, new style and fine craftsmanship. They are very popular in the market. However, the company did not “shun the boat” like the average manufacturer, and adopted a policy of mass production and high-volume marketing for its hot products. Instead, it “dumped against the water” and adopted a “limited customer distribution” technique to sell its products. Control at a certain limit