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近年来 ,中国白酒界刮起了一阵强劲的“文化酒风潮”。究其原因 ,一方面由于中国白酒市场总需求量已经严重过剩 ,数十万个品牌进入淘汰性竞争阶段 ;另一方面消费者整体生活水平与文化素养的提高对酒商品已不仅仅满足于口福之乐 ,更注重精神享受、文化品位和追求个性化消费时尚?
In recent years, the Chinese liquor industry has stirred a strong “culture wine trend.” The reason for this is that, on the one hand, the total demand in the Chinese liquor market has been seriously excessive, and hundreds of thousands of brands have entered the stage of elimination competition; on the other hand, the improvement of the overall living standards and cultural literacy of consumers has not only satisfied with the taste of alcoholic beverages. Joy, more emphasis on spiritual enjoyment, cultural tastes and the pursuit of personalized consumer fashion?