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无论是汽车环境的要求,节约型社会的需要,还是消费群的需求扩大,小型车都将成为国内汽车消费市场上的重要组成;同时随着人们对汽车个性化及人性化要求的提高,根据诺曼情感化设计相关理论,为小型车的设计注入感性要素时,应该在车身造型、色彩配置、内饰设计和功能设计都从年轻人这一消费群的感性诉求出发,取得在本能、行为以及反思三种水平的设计上的平衡,从而提升小型车的感性价值。
Whether it is the requirements of the automobile environment, the need of a conservation-oriented society, or the expansion of the demand of consumer groups, small cars will become an important component of the domestic automotive consumer market. Meanwhile, as people’s requirements for personalization and humanization of automobiles increase, Norman emotional design theory, for the injection of sensory elements into the design of small cars, body shape, color configuration, interior design and functional design should start from the emotional appeal of the young people of this consumer group, made in instinct, behavior As well as to reflect on the design of the three levels of balance, so as to enhance the sensible value of small cars.