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随着互联网技术发展和WEB2.0时代的到来,电子杂志迅速脱颖而出,成为新型的网络传播媒介。从2005年开始,上百家企业和公司纷纷涉猎电子杂志出版,除了由几大时尚类纸媒杂志支持的《爱美丽Me》、《男人志Wo》、《时尚炫妆》、《瑞丽网刊》等点击率较高之外,其他电子杂志都是惨淡经营,经过一阵兴起风之后草草收场。但与此同时,由名人出版的个人电子杂志相继出现,尤其是今年更是纷至沓来,大有加强之势。作为传播
With the development of Internet technology and the coming of WEB2.0 era, the electronic magazine has rapidly come to the fore and become a new type of network media. Since 2005, hundreds of companies and companies have been involved in the publication of electronic magazines, in addition to “Love Me Me,” “Men’s Chi Wo,” “Fashion Makeup,” and “Ruili Web Magazine” supported by several fashion- Other high-click-rate, the other e-magazines are dismal management, after a burst of hurricane ended. In the meantime, personal electronic magazines published by famous celebrities have appeared one after another, especially this year after another. They have greatly strengthened the trend. As a communication