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“媒体产业变局的若干趋势”一个非常深刻的题目,应该说我们每个人都在寻求它的答案,但事实上对它的解答还有赖于时间、有赖于我们自己的实践。三年前,业界曾有人提过“拐点”的概念,当时虽有一些数据支撑,但我们更多地只是感受到传统媒介发展的效率越来越低、发展越来越乏力。直到今天,我们虽仍不能清楚的了解和认识新媒介的形态、游戏规则等,但是从新媒介所展现出来的一些样式、一些要求、一些发展的重点和一些趋势中,我们还是可以略见端倪的。
“A number of trends in the media industry changes, ” a very profound topic, we should say that each of us are looking for its answer, but in fact it depends on the answer to time, depends on our own practice. Three years ago, some people in the industry had mentioned the concept of “inflection point.” Although there was some data support at that time, we were only more aware of the fact that the efficiency of traditional media development was getting lower and lower and the development was becoming increasingly sluggish. Until today, though we still can not clearly understand and understand the form of new media and the rules of the game, we can still find some clues on some styles, some requirements, some key points and some trends in the development of new media .