【摘 要】
：
以现代市场环境下的包装设计为出发点,通过对影响产品包装设计的市场因素的分析,阐述了在包装设计过程中注重市场战略分析的重要性和影响力。因此,了解同类产品的相关信息,把
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以现代市场环境下的包装设计为出发点,通过对影响产品包装设计的市场因素的分析,阐述了在包装设计过程中注重市场战略分析的重要性和影响力。因此,了解同类产品的相关信息,把握市场的流行趋势,再对消费者的心理活动进行考察,获得所有相关信息,同时结合产品本身进行设计,才能够做适合现代市场环境下的包装设计,才能让包装发挥其最大的商业作用。
Based on the packaging design in the modern market environment, the article analyzes the market factors that influence the product packaging design and expounds the importance and influence of focusing on the market strategy analysis in the process of packaging design. Therefore, to understand the relevant information of similar products, to grasp the market trend, and then examine the consumer’s psychological activity, access to all relevant information, combined with the product itself to design, can be suitable for modern market packaging design, Let the packaging play its biggest commercial role.
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